01. Self-Defense Flashlight Ad (2020)
Story: During the 2020 lockdown, a gadget brand sought a high-impact video for their tactical flashlight. I directed, edited, and even acted in the piece.
Creative Approach: I emphasized urgency and nighttime safety with dark tones, strobe effects, and fast-paced cuts.
Results: Over 200K views and a 3.2x return on ad spend via Facebook Ads in 14 days.
02. AI Fitness Coach Launch (2023)
Story: A tech startup needed a sleek launch video for their AI-powered personal trainer app.
Creative Approach: Motion graphics and kinetic typography were used to highlight app features and benefits.
Results: 25K downloads in 30 days, +120% engagement rate on Instagram Reels.
03. Indie Film Trailer Edit
Story: A director commissioned a suspenseful trailer cut for an indie drama premiering at a local festival.
Creative Approach: I focused on tension-building cuts, ambient sound, and slow-motion sequences.
Results: Trailer selected by Vimeo Staff Picks and boosted festival ticket sales by 18%.